Monday 13 January 2014

Business Ethics and its Relevance in the Classroom

A new term of studying business ethics begins for second year students at the Ontario college where I teach.  The starting point (and a New Year) is an opportunity to forge fresh relationships, consider new pursuits and re-ignite old ones.  Teaching business ethics is one of my passions.  Providing a reasonable framework to defend its placement in the curriculum is a top goal on Day 1. 

This post addresses one observation from a keen student who claims that business ethics doesn’t really exist outside the classroom.  When you’re hired at a new job, you’ll basically follow the behaviour of those around you: ethics doesn’t factor into the equation, according to this student.  It’s important to remember that each individual is faced with a choice to behave ethically or not, and the responsibility to do the right thing rests squarely on the shoulders of each employee.  Although there is evidence to suggest that workers will emulate the actions of those around them, it’s not a valid reason to do away with studying business ethics.  In fact, I believe it provides a greater impetus for ethics training in business.  Here’s a list of reasons why business ethics is important inside and outside the walls of academia.
1.      Studying business ethics gives teeth to a post-secondary institution’s academic integrity policy.  It pays more than just lip service to why it’s necessary.  Students are exposed to the importance of values that contribute to the greater good.  This notion was reinforced when a high achieving student told me that she’s considered cheating before but dismissed the temptation because it’s wrong.  When she sees others around her cheating, she feels almost compelled to do the same as it seems to create an unfair environment.

2.      Students are exposed to some solid theories and are encouraged to think analytically.  We discuss Ken Blanchard’s ethics checklist in our first class.  Honesty, fairness/balance and consciousness of one’s actions provide a mini ethics test.  During the more intense classes, Kantian theory is outlined.  What if everyone engaged in a similar action?  It’s clear the whole academic system would be meaningless if everyone cheated.

3.      Unfortunately, business ethics case studies are not in short supply.  Current scenarios are brought to light on a regular basis.  Studying business ethics is important because it offers the opportunity to dissect past decisions, discover whether better actions could have been implemented, and suggest ways of preventing similar negative ethical outcomes.  The classic Ford Pinto case study sheds light on important factors influencing the decision-making process.  Students are exposed to the reality that making ethical decisions is not a straight forward proposition.

4.      The influence and power of business is an important reason to study ethics.  Companies like Walmart, Apple and Google have more financial strength than many nations.  Organizations, however, do not necessarily answer to the people in a democratic way.  Their power is concentrated and with it the ability to make decisions that can affect the lives of millions for better or worse.

5.      Finally, I believe that studying business ethics is important because it sheds light on ethical issues that may have otherwise gone unnoticed.  Who are the stakeholders in this scenario?  What impact will be made on the community when a major employer shutters a plant?  What does the aftermath of the financial crisis tell us about the banking industry and the vulnerability of consumers?
Business ethics is important regardless of what transpires in society.  In fact, as ethical misdeeds grow, so does the need for solid and practical ethical training.  One of the biggest, consumer-fueled proofs that businesses are changing is the growing trend of corporate responsibility and sustainability initiatives.  Although some may be done purely for show, I believe that most are seeking to make a positive difference in the lives of people and the environment.  If nothing else, businesses merely seeking to make a profit are becoming more and more passé.  I hope the corporate pursuit of business ethics isn’t merely a fad that will soon be out of fashion.